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CCRL California Center for Regional Leadership
Connecting California's Regions to the State and Each Other

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San Francisco, CA 94104
Phone (415) 445-8975
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CalRegions Email Newsletters Archive

Volume III, Issue 4 - April/May 2002


Regional Stewardship
Community Organizing and Advocacy
Community Service and Volunteerism

In remembrance of John W. Gardner (1912-2002)


  1. The Three Faces of Civic Entrepreneurism
  2. Regional News & Information

I. The Three Faces of Civic Entrepreneurism

"An Uncommon Man." That was the title for a PBS biography of John Gardner broadcast last year. "The Nation's Teacher." That was the title of the eulogy delivered by John's good friend and colleague Brian O'Connell at a March 5 Memorial Service at Stanford. O'Connell ended his remarks with: " Husband, father, granddad, friend and teacher, John William Gardner, you were the glory of your times and, more permanently, one of the glories of all time. For ourselves and for the country, we salute you and thank you. And, we must, must add…we love you."

For the CCRL family of Board, staff and colleagues, John was that and more: in our own terms, he was the nation's foremost civic entrepreneur. In his memory, we dedicate this newsletter to his wisdom that still teaches us, his inspiration that still motivates us, and his support that still guides us. Our favorite of his many offerings is:

"Freedom and responsibility,
Liberty and duty,
That's the deal."

In particular, his words and deeds asserted an underlying unity across the three realms of civic entrepreneurism: regional stewardship, community organizing and advocacy, and community service and volunteerism. Rarely, however, do these three realms intersect, let alone invent strategies of common purpose. Why is this so, and what are the new opportunities to bring them together?

Regional Stewardship. John Gardner actively supported this idea, going so far as to agree to Becky Morgan and Doug Henton's request just weeks before his passing, to lend his name to a new John W. Gardner Academy for Regional Stewardship. Now in design, this project of the Alliance for Regional Stewardship will engage and train leaders from across the country in the principles and best practices of regional stewardship. In the Foreword to the Alliance's first monograph, "Regional Stewardship: A Commitment to Place," John Gardner said about regional stewards, "they have…a deep sense of responsibility about their region. They want it to thrive economically, to be sustainable environmentally, and to have the web of mutual obligations, caring, trust, and shared values that make possible the accomplishment of a group purpose."

California's network of 21 Collaborative Regional Initiatives, CRIs as we like to call them, are led by volunteers and professionals who embody the regional stewardship ideal. They are leaders who care about their places, and who get things done. Boundary-crossers, values-based, data-driven, results-oriented: these are the qualities of the regional steward.

Community Organizing and Advocacy. Whether the scale is the neighborhood or the nation (or the world, for that matter), John Gardner knew the necessity of advocating for social and political change. A founder of both Common Cause and The Independent Sector, he knew that though collaboration is the preferred approach, strong advocacy and even conflict is necessary when policies and systems are so resistant to change that nothing else will move them. He marched in Selma, but he also helped coax a majority in the Congress to adopt the Medicare program and the Older Americans Act. And he saw no inconsistency in the use of these tools, sometimes simultaneously. After all, he reasoned, these are tools, not ends in themselves.

California is blessed with a wide variety of advocacy organizations, from the grassroots to the grass-tops, and single- as well as multi-purpose. Just a sampling of organizations which CCRL and the CRIs have been pleased to partner with or observe closely: the Association of Community Organizations for Reform Now (ACORN), the California Business Roundtable, California Budget Project, California Community Economic Development Association, CALED, California Futures Network, California Rebuild America Coalition, California Voter Foundation, California Workforce Association, Consensus Organizing Institute, State Council of Churches, Housing California, Industrial Areas Foundation (IAF), the League of Women Voters, the Pacific Institute for Community Organizing (PICO) the Planning and Conservation League, the Sierra Club, Surface Transportation Policy Project (STPP), and Youth United for Community Action (YUCA) are statewide organizations or networks, among many dozens of others. Many organizations operate at the regional level such as, in Los Angeles, The Advancement Project, the Center for Law in the Public Interest, L.A. Metropolitan Churches, and Southern California Transportation and Land Use Coalition; in the Bay Area the Foundation Alliance with Interfaith to Heal Society (FAITHS) Initiative, Bay Area Transportation and Land Use Coalition and Urban Habitat; and in the Central Valley the Partnership for Citizenship. Whether the goal is to get a stop sign at an unsafe intersection, to educate the public on global sustainability issues or to pass major legislative reform, increasing numbers of Californians have committed themselves to change through organizing and action.

Community Service and Volunteerism. In 1995, working with Mark Freedman, a dedicated leader of the community service movement, John Gardner in his 83rd year on earth helped start a new national service initiative. The Experience Corps, in which talented older Americans get involved with urban elementary schools, offers "service" across many needs, from tutoring students to getting parents involved to devising systems reforms. [NB: the program is based on a concept paper John had written thirty years earlier]

California is the epicenter of contemporary American community service and volunteerism. Initiatives/programs include K-12 and college-level service-learning programs; urban and rural conservation corps for disadvantaged young adults; senior service programs; mentoring; volunteer centers; workplace volunteering; 7,000 AmeriCorps participants, the largest contingent in the nation (and the President and Congress are poised to increase the program by at least 50% by next year); "days of service:" on Martin Luther King, Jr. and Cesar Chavez birthdays; and internship programs like ECO's Sustainable Communities Leadership Program. And the list goes on (See the website of the Governor's Commission on Service and Volunteerism, for more information).

Connecting the dots. Amazingly, with all this expenditure of California's social capital, the three domains of civic entrepreneurism rarely find themselves in the same arena, working strategically toward the same purpose. There isn't a problem worthy of civic entrepreneur attention that doesn't require intervention through volunteer direct services AND organizing for community action or advocacy AND planning, research, convening, and informing the public. Beginning with a workshop at the 2002 Civic Entrepreneur Summit, CCRL has pledged to explore with our CRI partners and community advocacy organizations and community service entities new opportunities to link and leverage the three realms. An extant example: homeland security. California needs:

  1. Private sector and nonprofit volunteers who will partner with public sector "first responders" to ensure that the state and its regions are fully prepared for emergency response to a terrorist attack.
  2. Community advocates to ensure that prevention programs are established which are effective, yet obedient to our long and deep traditions of privacy and the protection of civil liberties.
  3. Civic leadership and collaborative public-private planning to ensure that the foundations of our economy and social life, such as water, electric, and transportation facilities are designed going forward, or retrofitted, where necessary, to reduce their vulnerability to distributed terrorist attack.

In recent weeks, CCRL has been engaging with the state government officials and interested CRIs to explore ways in which the state's homeland security efforts can embrace and employ all three kinds of civic entrepreneurism. We'll have more to report on this in the weeks and months to come.

And, be assured, we'll be exploring other opportunities to link these three realms in common purpose. John would have expected no less.

Thank you, John Gardner.

II. Regional News & Information


  • The Alliance for Regional Stewardship (ARS) released a new monograph, "The Practice of Stewardship: Developing Leaders for Regional Action," and has made it available to the public. It is the result of a collaborative effort among Alliance members who have shared their practical experiences in building regional stewardship around specific regional challenges. The document represents today's leading practices in stewardship and provides the foundation for designing the next steps of the Alliance, especially core principles for the John W. Gardner Academy. Download the monograph at the ARS website:

  • Joint Venture: Silicon Valley Network (JVSVN) released a 2002 Workforce Study. The study, "Connecting Today's Youth With Tomorrow's Technology Careers," is the latest collaborative effort between A.T. Kearney and Joint Venture to detail the workforce trends that shape Silicon Valley's business, educational, and social environments. This study focuses on a population that is critical to the region's economic future: youth in Silicon Valley today. Drawing on a survey of more than 2,500 8th and 11th-graders across the region, we examine young people's technology use, career interests and career influences in order to assess the prospect that today's Silicon Valley youth will account for a major share of tomorrow's high-tech workforce.

    The release of the 2002 Workforce Study was presented at a panel discussion on March 14, 2002, by Praveen Madan, a senior consultant at A.T. Kearney, to an audience of 180 at De Anza College in Cupertino, California. For a media hard copy or electronic copy of the report, visit the Joint Venture web site at

  • Myron Orfield's new book, American Metropolitics, is now available to the public. The book captures the reality of the costs of sprawl on urban and suburban America. It combines demographic research with state-of-the-art mapping technology to illustrate social, racial, fiscal, land use and political trends in the nation's top 25 metropolitan areas. The result is a powerful new, important typology of America's suburbs, coupled with an analysis of political swing districts that raises fresh possibilities for metropolitan reform and coalition building. Myron Orfield is Executive Director of the Metropolitan Area Research Corporation, a Minnesota State Senator, and an adjunct professor at the University of Minnesota Law School. Visit the Brookings Institute to learn more about Orfield's book, or to order a copy.

    ** NOTE: On Tuesday, June 18 CCRL is holding a luncheon discussion to celebrate the release of Myron Orfield's latest book, American Metropolitics: The New Suburban Reality, along with cosponsors Bay Area Alliance, East Bay Community Foundation, and the James Irvine Foundation. Invited guests will hear Orfield discuss his findings that the changing nature of the suburbs makes possible state and metropolitan reforms that curb sprawl, promote urban reinvestment and reduce fiscal disparities. We are pleased to host the event as a way of calling attention to opportunities for change and the important smart growth work already underway in California, and particularly the Bay Area.

  • The Metropolitan Area Research Corporation (MARC) has released a new report, California Metropatterns: A Regional Agenda for Community and Stability in California. California Metropatterns explores the problems of segregated metropolitan areas in California - declining neighborhoods, congested highways, degraded natural resources and wasteful intra-regional competition - and tackling these problems with coordinated regional solutions. MARC is a non-profit research and geographic information systems firm with a history of service to the public interest, government, philanthropy, academia, and private research institutions. Visit MARC online at To order a copy of California Metropatterns for $5.00, contact MARC by phone at (612) 379-3926.

  • The San Diego Regional Economic Development Corporation (SDREDC) unveiled a new look for its monthly e-newsletter. "The Catalyst" reflects EDC's priority to be a Catalyst for a Competitive Regional Economy. To contact the SDREDC about the Catalyst, email

    The SDREDC also introduced a new online resource, The San Diego Book of Facts, available at The Book of Facts includes economic development resources, regional growth statistics and demographic data, and information about the region's quality of life. It offers a wealth of information to technology company decision-makers, real estate professionals and site selection consultants, as well as service providers, economic development professionals and elected officials.


  • The Great Valley Center released its third "State of the Great Central Valley" Indicators Report. The report concerns the region's well being through indicators, including measures of citizenship, community safety, social support, organizational participation, and youth engagement. The goal, however, is not to measure only, but to use the measures for targeting efforts and focusing on the areas that need change. The report can be downloaded in PDF form at

  • The Orange County Business Council (OCBC) released its 2002 Orange County Community Indicators Report at the Orange County Forum on February 19, 2002. Partners on this project under the direction of Michael Ruane include the County of Orange, the Business Council and the Children & Families Commission of Orange County. For the past two years, the Orange County Community Indicators have tracked economic, social, and environmental trends in Orange County, and have provided a comparative assessment to other similar regions. The 2002 Orange County Community Indicators Report continues to provide measurements of the county's well being through a variety of indicators. The information promotes an awareness of areas in which the community is performing well and any areas in which the community falls short of meeting a recognized standard or goal. The report is now being utilized by several governmental, business, and community organizations as they formulate and update their organizational goals and strategic plans. View results of the 2002 Indicators Report in the OCBC Spring Quarterly newsletter now available online at

  • Valley Vision has released the second edition of the Sacramento Region Quality-of-Life Index. The Index, prepared by California Institute for County Government (CICG), Sacramento Area Council of Governments (SACOG), and Valley Vision, Inc., promotes the use of indicators by public, business, and other community leaders to make informed decision about the future of the Sacramento region. The Sacramento Region has recently experienced a major transformation stemming from a significant increase in population and rapid shift in economy. Residents of the region are facing multiple challenges presented by ongoing growth predictions and continuing economic changes. The Quality-of-Life Index provides a framework that can be used to leverage the considerable resources in the Sacramento region to address these new challenges. Additionally, the Index provides a special supplemental section dedicated to the important issue of increased traffic congestion in the Sacramento region. To learn more, visit the Valley Vision website at, or contact VV by phone at (916) 925-1923.


  • As we reported in CalRegions last summer, PolicyLink released its "Equitable Development Toolkit" to present policy options and implementation strategies for affordable housing, land use, project financing, and income and asset building. The toolkit, online since June of last year, has been enthusiastically received by community builders across the country. The kit contains a wide variety of tools, addressing the needs of completely neglected communities as well as those plagued with gentrification and displacement. In conjunction with the online toolkit, PolicyLink is now partnering with community-based organizations and coalitions in seven regions across the country. Each tool is accessible and useful both to new organizations and to groups with advanced knowledge and expertise, and includes organizing guides and legal policy documents. In addition to the tools, you will find regional campaign updates and news features pertaining to equitable development.

    You can visit the "Equitable Development Toolkit" at, or for more information contact the PolicyLink toolkit team at:

  • The Economic Alliance of the San Fernando Valley (EASFV), released "Vision 2020: The San Fernando Valley." The publication is a project of the Economic Alliance -- creating and implementing a unified and coherent vision for the region over the next two decades. This cross-jurisdictional collaboration is focused on vitalizing the area's economy, offering opportunities to broaden the base of prosperity, and providing an ongoing mechanism for sustaining the quality of life in Valley communities.

    Results from Vision2020's six months of community-wide roundtable discussions and e-dialogues were formerly presented February 21, at the Airtel Plaza Hotel. More than 200 people - representatives from the Valley's five cities, community groups, business groups, and non-profit organizations - gathered for the event. The Vision2020, Valley-wide collaborative visioning process, involved direct participation by more than 1,000 Valley residents. Work groups will be established to develop long-term strategies to achieve the goals and objectives of Vision2020.

    If you would like to become involved in this process of shaping of the Valley, please call Bob Scott at 818-712-9500. You can download a PDF File of this report at the Alliance's virtual library Email the Economic Alliance at:, and visit their website at:

  • The Southern California Transportation and Land Use Coalition (SCTLC) has announced that the Southern California Association of Governments (SCAG) Regional Council voted on Thursday, March 7, to award a two-year, $1.3 million consulting contract for a region-wide "Growth Visioning" project to the team led by nationally renowned planners John Fregonese and Peter Calthorpe and featuring SCTLC, Urban Insight and the Valencia, Perez & Echeveste Public Relations group, among others.

    The SCAG team will be responsible for implementing the largest Visioning process ever undertaken in the United States, covering the six county SCAG region. This Visioning effort will bring together a broad spectrum of the public, private sector, government and other stakeholders to confront the real population, development, infrastructure and environmental challenges facing our region and seek consensus on how to meet those challenges.

    To learn more about the Growth Visioning Project, visit SCTLC newly revamped website at, and be sure to sign up for SCTLC's regional e-newsletter online at to learn more about regional growth issues in Southern California.

  • On Thursday, April 25th, PBS premiered California Connected, a weekly newsmagazine that examines events and issues through the eyes of state policymakers, opinion shapers and grass-roots community leaders. The series airs Thursday nights at 9 p.m. on public television stations throughout California. At the show's helm are Executive Producer Marley Klaus, formerly of 60 Minutes and Senior Producer Bob Melisso, formerly with CNN. The show is hosted by David Brancaccio, also known as the host of Minnesota Public Radio's "Marketplace," a fixture on public radio stations around the state. In addition to the weekly broadcast, there are "Get Connected" minutes which air every day on each of the stations, informing people about what policy issues are being decided in their area the next day, and how they can become involved.

  • This program is the first of its kind, funded by the Irvine and Hewlett Foundations, and CCRL is excited by its prospects, as it has great synergies with the work of all the Collaborative Regional Initiatives and the Center. There is a close correlation between the missions of CCRL, the CRIs, and that of California Connected, especially our interest in community building, civic engagement, and collaboration, so we encourage readers to visit the program's website at, The site plays a pivotal role in the program, as viewers can see the live taping of the show each Wednesday, and participate in follow-up discussions of the stories through a bulletin board. The site offers links to resources for enhancing residents' public discourse and quality of life, and provides an online version of the "Get Connected" briefs featuring specific meeting places where issues are to be discussed and actions taken which will impact their communities.


  • Joint Venture Silicon Valley (JVSV) has announced the promotion of Marguerite Wilbur from Chief Operating Officer to President and Chief Executive Officer. Marguerite first served Joint Venture as Executive Director of Silicon Valley Civic Action Network, and since March 2001, served as Joint Venture's Chief Operating Officer. JVSV has also announced Peter Giles, President and CEO of the Tech Museum as a new board member, and four business executives to lead two teams for the "Next Silicon Valley Initiative." To read more about Joint Venture's new team, visit:


  • Some 128 participants from the business, government and community-organization sectors were present at an Orange County Dialogue Leadership Forum held on March 18. The infrastructure dialogue, sponsored by the Orange County Business Council, the Center for a New Orange County, and the California Policy Forum, was followed by media coverage in the Orange County Register and the Los Angeles Times newspapers, and a trip by 35 civic and business leaders to meet other policymakers in Sacramento. Citizens and leaders of Orange County discussed ways to set aside widespread mistrust of public governance to salvage core quality-of-life values and welcome 500,000 people, most of them born to current residents, in the next 20 years. To learn more about the dialogue, view an e-summary of the event at the CPF website:

  • The Regional Livability Footprint/Smart Growth Strategy project is holding a second round of public workshops. The workshops began on April 13 in Marin County, workshops will be held in each county through May 18. Sponsors of the Regional Livability Footprint Project just released three smart growth options for housing and jobs for the additional 1 million people expected to call the Bay Area home by 2020. The Footprint partners assembled the options after a series of meetings last fall where more than 1,000 people debated how and where the Bay Area should grow. Each uses the principles of smart growth, which challenge the pattern of continuously building on the urban fringe and forcing people to drive farther and farther to work.

    Visit to find out about workshop locations and obtain more information about this project. To download the report, visit

  • Joint Venture Silicon Valley held three community forums in partnership with three local workforce investment boards. On April 30th and May 8th, the forums entitled "Connecting Today's Youth With Tomorrow's Technology Careers," engaged community, business, workforce and education leaders to discuss and learn about best practices and programs, to identify the gaps and areas of opportunity within current programs, and to share new and innovative ideas. The feedback and findings from these forums will be documented in a report that will be made available to the public. Visit for more information.

  • The Alliance for Regional Stewardship Leadership held a Forum on May 2-3, at the Sea Lodge Hotel, in La Jolla, California. The forum was co-sponsored by The James Irvine Foundation, San Diego Dialogue, and San Diego Regional Economic Development Corporation. It focused on economic, social, and civic innovation in regions, and in particular how San Diego has used dialogue to address important regional issues and built strong partnerships for change. The Alliance will soon post details from the conference, so check for upcoming information. Email questions to

  • On Thursday, May 2, the Fresno Area Collaborative Regional Initiative, in conjunction with the California Policy Forum, Central California Futures Institute, Leadership for Public Service, and the Fresno Business Council, hosted a regional leadership forum, "Schools as Centers of Communities," at the University Business Center, California State University, Fresno. The forum included experts from around the state discussing new strategies to make schools "centers of communities," where shared use of facilities is becoming the new operating model. The forum featured a special ChoiceWork Dialogue Report and a keynote speech from David Abel, Chair, New Schools Better Neighborhoods Advisory Board, Los Angeles. Dan Whitehurst was featured as Master of Ceremonies. Visit the Fresno Business Council at

    Visit the California Policy Forum website,, for a listing of upcoming regional forums or events.

  • This year's Great Valley Center Conference entitled, "An American Quilt: Crafting a Regional Future," took place May 8th and 9th in Sacramento, California. The GVC Conference is an annual event focusing on the issues and interests of California's Central Valley. The Conference brought together business and community leaders, government officials, farmers, environmentalists and individuals who have an interest in the future of the region. For conference brochure and information, visit

  • SDREDC held its 37th Annual Dinner Thursday, May 9, 2002 at the Sheraton Harbor Island. The dinner featured a keynote address from former Secretary of State George P. Shultz. Registration and cocktail reception began at 5:30 p.m., the dinner and program ran from 7:00-9:00 p.m. Contact the SDREDC at: San Diego Regional Economic Development Corporation, 401 B Street, Suite 1100, San Diego, CA 92101, 619.234.8484 or 1.888.886.TEAM,

  • Gateway Cities Partnership is hosting the 2nd Annual Gateway Cities' Future Conference, "Positioning for the Future," Friday, May 10th, at the Long Beach Convention Center. Business leaders, employers, human resource professionals, educators, trainers, and public sector leaders in developing innovative strategies to deal with the significant educational wand workforce development challenges facing the Gateway Cities Region. For more information and to register online, visit the GCP website at, or call Lisa Andrews, at 562-817-0820, or email:


  • San Diego Dialogue's next Forum Fronterizo on "Public Health Preparedness and Emergency Response in our Bi-national Region" will be held on Monday, May 20 from 12:00 to 2:00 p.m. at the Double Tree Hotel in Mission Valley. The forum program will convene top experts and public health officials from both sides of the border to inform the public of recent initiatives to increase health preparedness in the San Diego region. Forum Fronterizo is a luncheon series designed to provide civic leaders with a place to examine major opportunities and challenges facing this cross-border region. For more information and to register for the event, please call (858) 534-8638 or consult the San Diego Dialogue website at

  • The Sierra Business Council has just announced the date a time for its annual conference. The 2002 conference, "Value Investing in the Sierra Nevada: Tools and Networks to Revitalize Our Towns, Sustain our Landscapes, and Boost Our Bottom Lines," will take place Friday, October 4th and Saturday, October 5th, in historic Sutter Creek, California. Sierra Business Council encourages everyone to make reservations now, as the Amador Vintner's Harvest Festival will make it a busy weekend in Amador County. Visit the SBC website to bookmark the page and keep checking for updated information on speakers, topics, and the conference schedule.