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CCRL California Center for Regional Leadership
Connecting California's Regions to the State and Each Other

200 Pine St., Ste. 400
San Francisco, CA 94104
Phone (415) 445-8975
Fax (415) 445-8974

The California Regional Network

Action Pajaro Valley


Action Pajaro ValleyCommunity members came together to create Action Pajaro Valley, in order to strike a balance between urban development and preservation of local agricultural and natural resource land. APV now acts as a neutral forum in which members of all sectors, from developers to farm workers can convene and work together to develop and facilitate a Vision Process and a Growth Management Strategy for the Pajaro Valley. With an Advisory Board of over 50 community leaders, representing 19 stakeholder groups, APV's mission is to create a positive future for the residents of the Pajaro Valley, by facilitating an ongoing collaborative process for planning, informing and serving as a resource for the community.

Region Served: The communities of Corralitos, Aptos Hills/ Larkin Valley, Interlaken, Freedom, Pajaro, Las Lomas, Green Valley and the City of Watsonville

Population: 87,000

Size of Region: 120 square miles

Strategic Partners: AMBAG: Association of Monterey Bay Area Governments, Santa Cruz, Monterey and San Benito Counties COG, Inter-regional partnership: AMBAG + Santa Clara County, Business Councils, Farm Bureau, Pajaro Valley Chamber of Commerce, Latino Chamber of Commerce, Watsonville Wetlands Watch, Monterey Bay Central Labor Council, County of Monterey, County of Santa Cruz, City of Watsonville, League of United Latin American Citizens, Watsonville Association of Realtors, Community Alliance with Family Farmers

Established: July 1999


Action Pajaro Valley has embraced upon two Quality of Life indicators projects for the region, and looks to the future of the area with its Vision document, and Pajaro Valley at a Glance, which serves as snapshot of the region's existing conditions. APV gathered data at the Farmworker Housing Summit, the collaborative published a document reaching out to farm workers and housing developers in a bi-lingual dialogue.

Ongoing projects include:

  • Pajaro Valley Growth Management Strategy: APV has accomplished the first major stage of implementing the Pajaro Valley Growth Management Strategy, which defines three recommended potential growth areas or designated communities in the valley. A major accomplishment occurred with the passage of an Urban Limit Line ballot initiative in the City of Watsonville
  • Community Plan Process for the town of Pajaro
  • Community Plan Process for the Green Valley area
  • Community Education Forum
  • Organizational Strategy & Management Planning
  • Pajaro River Flood Protection Project
  • Housing Action Coalition
  • Workforce Development Initiative