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CCRL California Center for Regional Leadership
Connecting California's Regions to the State and Each Other
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200 Pine St., Ste. 400
San Francisco, CA 94104
Phone (415) 445-8975
Fax (415) 445-8974

The California Regional Network

Economic Alliance of the San Fernando Valley

Website: http://www.economicalliance.org/

Economic Alliance of the San Fernando ValleyAs an economic development and marketing collaborative made up of private and public investors, the Economic Alliance was originally organized to grow and sustain the economic base of the San Fernando Valley. In 2002, the Alliance launched Vision2020, a strategic visioning and implementation plan to promote a sustainable future for the Valley. The EA continues to foster relationships among public and private entities to market the area, and strives to improve the quality of life for residents of the five-city region.

Region Served: The entire San Fernando Valley five-city region, which includes the cities of Calabasas, Burbank, Glendale, Los Angeles and San Fernando, and some of the unincorporated portions of Los Angeles County

Population: More than 1.7 million residents, which is 10% of the population of Southern California

Size of Region: Over 350 square miles Strategic Partners: Valley Industry & Commerce Association (VICA), United Chambers of Commerce (UCC), Valley Economic Development Center (VEDC), Southland Regional Association of Realtors, San Fernando Valley Conference & Visitor's Bureau, Valley International Trade Association (VITA), Valley Leadership Institute (VLI), Small Manufacturers Association of California

Established: 1994

Overview

The Economic Alliance has five major initiatives: Workforce and Education Investment, Economic Development and Business Assistance, Livable Communities, Virtual Library and Archive, and Regional Marketing and Image Branding.

The Workforce and Education initiative seeks to enhance the valley's workforce by improving education. Programs include workforce preparedness, early literacy, the Manufacturing Technologies Lab, Project Grad, and BIG BEN. The Economic Development & Business Assistance initiative is intended to attract, recruit, retain and expand businesses and jobs, with business assistance and job creation, the community college Training Alliance, industry cluster analysis, and economic development. The Livable Communities Council seeks to improve the quality of life and sustainability of valley communities. Programs include the community indicators, Vision2020, the Valley Almanac, community forums, and Business Watch. The Regional Marketing and Image Branding Initiative is focused on building and marketing a regional identity, including the Valley of the Stars cross-marketing campaign. The Virtual Library and Archive Initiative has developed and maintains the largest virtual repository on on-line information and data concerning the Valley region. It has become the "portal of knowledge" about life and living in the area.

The Rightsizing Local Government forum in 2002 included best practices, jurisdictional efficiency, and ideas about how to govern mature, suburban communities. It was the first time the global panel of experts convened on such a scale to discuss these issues. Over 200 business, government and civic leaders attended.